People are constantly asking questions to improve their knowledge. By answering their questions, you are showing to Google that you are a reputable website as you are addressing and answering questions asked by the public. This, therefore, improves your chances of getting ranked higher on the SERPs. The main goal of adding FAQs on theContinue reading “Why FAQs are important for your website & SEO”
Category Archives: Marketing Knowledge
What is keyword research and how do I do it?
For those wanting to grow and develop your website, keyword research and implementation is imperative to reaching a larger audience. By having keywords on your website, you are able to rank for more search queries from users since you would be targeting specific keywords that you have researched. Keyword research works for all types ofContinue reading “What is keyword research and how do I do it?”
The pros and cons of SEO marketing for a small business
5 pros of SEO for small businesses Brand awareness By optimising your business with SEO, you will be able to reach out to a larger and more diverse audience. How? Well, by utilising well-researched keywords, you will be able to rank on more SERPs due to the increase in keywords. If you are a localContinue reading “The pros and cons of SEO marketing for a small business”
How to structure blog posts to optimise SEO
Blog posts/content are arguably the most important SEO ranking factor for your website. For the majority of websites, content is what visitors come to see. For example; people visit the BBC for its written content because it is informative. If you run a blog site, people will visit you to learn more about your opinions,Continue reading “How to structure blog posts to optimise SEO”
What are the benefits of using Google Analytics for SEO campaigns?
Google Analytics is an incredibly useful tool that all marketers should use to enhance their campaigns. There are multiple benefits of using Google Analytics for your SEO campaign which I will discuss below. Google Analytics is only a small part of the Google Marketing Platform which was created to provide smarter marketing and better resultsContinue reading “What are the benefits of using Google Analytics for SEO campaigns?”
Starting a new business? 5 reasons why you should create a Google My Business page
What is Google My Business? Google My Business is a tool that businesses use to display themselves on local search results on the search engine. When potential customers search for something on Google like ‘cricket clubs near me’, they are presented with local cricket clubs in the area via Google Maps and on the searchContinue reading “Starting a new business? 5 reasons why you should create a Google My Business page”
What does the workday of an SEO analyst look like?
Emailing and messaging Whilst emailing and messaging are important for an SEO Analyst, they are the bane of every SEO Analyst’s daily tasks. What we want to focus on is the optimisation of the client’s online channels instead of having to reply and read a plethora of emails and messages from clients and colleagues. InternalContinue reading “What does the workday of an SEO analyst look like?”
Setting up your Google My Business: What should you include?
Google My Business Features Google My Business is such a useful FREE marketing tool that your business should capitalise on if you want to develop and grow your business. There are loads of features that you can optimise on your GMB profile which will be highlighted and explained below. Posts Google posts are a smallContinue reading “Setting up your Google My Business: What should you include?”
The basics of SEO marketing for a new business
Starting a new business is one hell of an exciting part of your life which you should spend time to enjoy. There are so many cogs which you have to control to maintain enough business to at least break even at around 50% of small businesses fail within the first year and 95% failing withinContinue reading “The basics of SEO marketing for a new business”
Leeds Digital Festival 2021: The Future of Work
I was very fortunate to attend a webinar hosted at the Leeds Digital Festival 2021 called ‘The Future of Work’. Many panelists from across the UK and even one from the US helped explain many of the things that they had spotted relating to work during the Covid-19 pandemic and made observations about what theContinue reading “Leeds Digital Festival 2021: The Future of Work”
Harry Buckley 