Google My Business Features

Google My Business is such a useful FREE marketing tool that your business should capitalise on if you want to develop and grow your business. There are loads of features that you can optimise on your GMB profile which will be highlighted and explained below.

Posts

Google posts are a small blog-like section at the bottom of the GMB profile which is made by the business and is designed to engage with viewers for a certain time period as they go away after a while.

Photos, text, website links and CTA’s (Call to action) are frequently used to attract the attention of users. Google posts are most commonly used to promote a product or let users know of new development within the business.

Questions and Answers

There is a recent section added to GMB which allows customers to ask questions directly at the business. You have the option to answer the questions and you are recommended to do so.

Customer interaction is a major feature that can potentially create loyalty as you will be engaging in questions asked by potential customers which demonstrates a customer-focused approach.

Business Description

The business description is an important aspect of your profile because it helps provide the user with information about your business so that they get an understanding of who you are, what you offer, where you are based and why they should shop with you.

There is a 750-character limit for the business description which typically equates to around 130 words.

NAP (Name, Address & Phone)

You can enter your name, address and phone on your profile so that users can know who you are, find you in Google Map (and enter it onto a GPS device) and call you if they have any queries.

ENSURE that you have the exact same company name, address and phone number across your online presence as it will be easier for Google to display your information to those wanting to find you.

Website Link

In order for potential customers to reach your website, add a website link to your GMB page so that users can click on it and take you directly to your website. This, therefore, means that you gain added clicks and engagement to your website by simply existing on Google.

Reviews

Customer reviews are a useful tool for users to understand what people like them, think of your business. If customer support and client services are something that you value and are proud of, customer reviews are something that you should definitely add to your GMB profile.

Categories

In order for Google to find your business, you need to categorise your main service. For example, hotel, fostering agency, sports club etc.. Defining what you are helps Google to list your GMB on their searches which means that you can attract a larger audience.

Online Bookings

Google’s new feature of online booking has taken the internet by storm. Clients can book an appointment via your GMB page via a booking provider or Google’s supported scheduling providers.

This feature can help save the time of customers who are already familiar with your business or encourage hesitant users who could do with a push when converting their journey to a customer.

Opening Hours

If someone wants to know whether or not to visit your business, then opening hours on your GMB page is a useful indicator for them so that they don’t waste their time. This could save you the hassle of replying to an opening hours question via message, email or phone call as they will have the information in front of them.