Category Archives: Marketing Analysis

On Saturday 2nd of February, Marshmello (a very well known DJ) hosted his very own concert within Fortnite. In 1993, Rod Stewart held the largest crowd for his concert with around 3.5 million on the famous Copacabana beach. This event hosted by Marshmello attracted around 10 million Fortnite users which surpasses Rod’s record by almostContinue reading “Fortnite and Marshmello Collaboration”

Due to the rise of the internet, markets, companies and jobs have arisen and people have benefitted from it. Amazon is probably the biggest example as they are an internet company and have no physical locations apart from warehouses. Video games used to be so simple to play like, Snake or pac-man but now theyContinue reading “Are video game influencers useful to companies?”

We know that the world is coming more PC (politically correct) because of us millenials. But how do people’s attitudes affect how companies operate their marketing methods? According to ASA (Advertising Standards Authority), the most complained about advert was KFC’s dancing chicken. People complained that it was offensive to vegetarians, vegans and children. This isContinue reading “Is the ‘snowflake’ world ruining marketing methods?”

Christmas is considered a time to spend time with family and enjoy yourself. Within the decade, hype has been created by organisations to commercialise Christmas and some people aren’t happy. However, one of the reasons why people look forward to Christmas is… adverts. People get so excited for the latest John Lewis advert. In 2012Continue reading “UK Christmas Adverts: An Analysis”

August 23rd became a day that gamers and tech enthusiasts loved. The introduction of the new Samsung Galaxy note 9. This might not seem too exciting but when the CEO of Epic Games came on stage and announced that if you buy the new NOTE 9 and TAB S4, then the customer would be ableContinue reading “The creative way Samsung and Fortnite marketed their products together”

The use of digitally rendered animals in adverts have become very popular recently with Three using a moonwalking Shetland Pony dancing to ‘Everywhere’ by Fleetwood Mac. In May, 2018, J20 released an advertising campaign called “Find your mojo” which featured a cockney Llama encouraging customers who drank J20 to become more sociable. However, Play OjoContinue reading “Are Play Ojo copycats?”

For many years, EA SPORTS have led the Football gaming market ahead of rivals PES. What they have done to promote FIFA 19 isn’t what you’d call expansive but it tends to work. Throughout the years of FUT (FIFA Ultimate team), has used the biggest faces of world football to promote the brand. Pro footballerContinue reading “FIFA 19 Promotion”

As we all know, Fortnite is by far the most popular video game of this year. But why? There are many reasons why it is so popular and making so much money. First of all, almost 99% of video game producers put a price on their product. War game franchises like Call of Duty orContinue reading “How EPIC GAMES got it so right with Fortnite battle royale”

The new movie The Predator hasn’t done any extra promoting of the film rather than the typical methods used nowadays (ads on buses, specialised target market ads or YouTube video ads etc.). I believe that they could’ve done an easy and simple marketing campaign to help get some extra revenue. Previous successful movie marketing campaignsContinue reading “The Predator: What marketing techniques could’ve been done better”

Thinking about marketing techniques used by mainstream movie studios, Black Panther takes first place in connecting with an audience. Using one of, if not the biggest name in Hip-Hop (Kendrick Lamar) MARVEL were finally going to reach another demographic. Kendrick Lamar is not like todays Music artists that mumble and promote violence, he has aContinue reading “How Hip-Hop helped Black Panther become OSCAR Nominated”