Category Archives: Marketing Analysis

February 13th, 2022 saw Superbowl LVI between the LA Rams and Cincinnati Bengals. Whilst the Superbowl is a sporting event between the 2 best American Football teams of the year, there is plenty of other entertainment on offer. Half-time Show The Superbowl half-time show is a famous event that occurs during the end of theContinue reading “Coinbase: An ambitious Superbowl ad”

Something that continues to amaze and impress me is how companies adapt to new technologies to market their products. The reason why I am bringing this up is because I recently discovered a fantastic marketing stunt that happened in China a fortnight ago. The Chinese video gaming company, Bilibili were responsible for the event asContinue reading “Drone QR codes: The future of advertisements?”

Back in May 2020, I made a blog post about “The gaming industry and the potential for brand collaborations” because I have seen first hand the benefits for the users and the companies have received when brands collaborate together to bring special content for the gamers. In my post commenting on the benefits of collaborating betweenContinue reading “Gaming industry brand collaboration thought come true”

Back in September 2018, I wrote an article about “How EPIC GAMES got it so right with Fortnite battle royale“. I considered the success that Fortnite had since it was released as a free game. Back then, this was a scarce method within the video game shooting industry as profits were made on sales of theContinue reading “Free-to-play games thought come true”

We all know that due to the pandemic, sports have ultimately been cancelled for a while to reduce the amount of infections but how has this impacted the sports betting industry? I will explore the numbers, what people have done to continue their betting needs and where from here? International sports betting is estimated toContinue reading “The impact of the Coronavirus on the sports betting industry”

This book written by my late Uncle, Simon Silvester in 2010 and explains how mobile phones are becoming as useful as computers but better in 122 pages. I will be reading and reviewing this book to understand the main takeaways of ‘Mobile Mania’ and to see how it compares to current attitudes towards mobile phones.Continue reading “Marketing Book Review: Mobile Mania”

As a member of the Reddit community, I constantly see artistic images created by the many users on Reddit. These artistic designs give me ideas for how brands can collaborate with each other and introduce a new market for them both. This image became quite popular on Reddit with 23,000 upvotes and 422 comments asContinue reading “The gaming industry and the potential for brand collaborations”

Every single business around the world has been impacted by the pandemic in some sort of way. Whether it is for the good or the bad, they’ve had to adapt to the way that they operate. Furloughing staff is probably the most common form of adapting but there are more ways to change the wayContinue reading “How are brands adapting to the COVID-19 pandemic?”

This case study will look at Tesla and its marketing methods, Founded in 2003, Tesla produced electric cars and energy for consumer use. It found fame when entreprenuer and business magnate, Elon Musk joined the company. Since then, it has grown international fame, mostly down to ideas and creations of Elon Musk but also theContinue reading “Why you don’t have to spend big on marketing: a TESLA case study”

We all know how useful social media is for marketing and connecting to an audience. In fact, digital marketing has out-grown traditonal marketing in terms of spending in recent years, indicating that marketing is a constantly evolving paradigm. This article will explore the pros and cons of social media, particularly for large mainstream companies thatContinue reading “The Power of Social Media”