Client expectations for any marketing method are predominantly; astronomic. They expect to see huge returns on their investment. Whilst they should see a decent ROI, their goals and expectations can be too much. Us marketers have expertise and knowledge but not magical powers. Client Expectation Case Study I am writing this article due to aContinue reading “Setting Client Expectations: A Case Study”
Category Archives: Marketing Advice
What is keyword research and how do I do it?
For those wanting to grow and develop your website, keyword research and implementation is imperative to reaching a larger audience. By having keywords on your website, you are able to rank for more search queries from users since you would be targeting specific keywords that you have researched. Keyword research works for all types ofContinue reading “What is keyword research and how do I do it?”
How to structure blog posts to optimise SEO
Blog posts/content are arguably the most important SEO ranking factor for your website. For the majority of websites, content is what visitors come to see. For example; people visit the BBC for its written content because it is informative. If you run a blog site, people will visit you to learn more about your opinions,Continue reading “How to structure blog posts to optimise SEO”
Marketing tips for your business during and after the Coronavirus pandemic.
Navigating your business through the current pandemic is a herculean task, especially if you are a small or new business owner with little marketing/business knowledge. It is important to research different methods of reaching your current and potential customers that allows for minimum effort or spend and maximum results. The main takeaway at the momentContinue reading “Marketing tips for your business during and after the Coronavirus pandemic.”
Should you start a marketing campaign now or after the COVID-19 pandemic?
The pandemic has negatively impacted the marketing industry because companies are seeing a lower audience for their products. I work in a digital marketing company and we’ve had loads of clients calling up to either pause their current campaigns or to fully cancel them. The majority if clients are independent or small sized businesses andContinue reading “Should you start a marketing campaign now or after the COVID-19 pandemic?”
Harry Buckley 