Category Archives: Case Study

SEO Client Case Study: A Large Solicitor Firm

I will be taking you through an ongoing SEO campaign that I am running for a Solicitor who has 20 offices across the North East of England. They provide family law, probate, property and business services to a wide range of clients with family law and probate being their main focus for the campaign. ChallengesContinue reading “SEO Client Case Study: A Large Solicitor Firm”

Setting Client Expectations: A Case Study

Client expectations for any marketing method are predominantly; astronomic. They expect to see huge returns on their investment. Whilst they should see a decent ROI, their goals and expectations can be too much. Us marketers have expertise and knowledge but not magical powers. Client Expectation Case Study I am writing this article due to aContinue reading “Setting Client Expectations: A Case Study”

SEO Client Case Study: E-Commerce Pet Store

I will discuss the SEO campaign that I led for an e-commerce pet store selling predominantly cat and dog food but with the other usual accessories like beds, toys, harnesses and much more. (due to confidentiality, I will not mention the business name). Challenges We began this SEO campaign on the first day of SeptemberContinue reading “SEO Client Case Study: E-Commerce Pet Store”

Coronavirus and it’s impact on small independent businesses: Frankie and Johnny’s Cookshop.

I have recently interviewed Jo Asquith, the co-owner of Frankie and Johnny’s Cookshop to understand how the coronavirus has impacted her business during the current situation and in the future. Frankie and Johnny’s Cookshop is situated on York’s Bishopthorpe (Bishy) Road which in 2015 won “Britain’s best high street” award. They are “the shop forContinue reading “Coronavirus and it’s impact on small independent businesses: Frankie and Johnny’s Cookshop.”

Coronavirus and it’s impact on small independent businesses: Red Goat Climbing Company.

I have recently interviewed Nikki May and Adam Exley, the Managing Directors of the Red Goat Climbing Company based in York to understand how the coronavirus has impacted their business during the current situation and in the future. Red Goat Climbing Company specialise in bouldering and free climbing for all ages in the centre ofContinue reading “Coronavirus and it’s impact on small independent businesses: Red Goat Climbing Company.”