I have recently interviewed Jo Asquith, the co-owner of Frankie and Johnny’s Cookshop to understand how the coronavirus has impacted her business during the current situation and in the future. Frankie and Johnny’s Cookshop is situated on York’s Bishopthorpe (Bishy) Road which in 2015 won “Britain’s best high street” award. They are “the shop forContinue reading “Coronavirus and it’s impact on small independent businesses: Frankie and Johnny’s Cookshop.”
Author Archives: Harry Buckley
The gaming industry and the potential for brand collaborations
As a member of the Reddit community, I constantly see artistic images created by the many users on Reddit. These artistic designs give me ideas for how brands can collaborate with each other and introduce a new market for them both. This image became quite popular on Reddit with 23,000 upvotes and 422 comments asContinue reading “The gaming industry and the potential for brand collaborations”
Coronavirus and it’s impact on small independent businesses: Red Goat Climbing Company.
I have recently interviewed Nikki May and Adam Exley, the Managing Directors of the Red Goat Climbing Company based in York to understand how the coronavirus has impacted their business during the current situation and in the future. Red Goat Climbing Company specialise in bouldering and free climbing for all ages in the centre ofContinue reading “Coronavirus and it’s impact on small independent businesses: Red Goat Climbing Company.”
Should you start a marketing campaign now or after the COVID-19 pandemic?
The pandemic has negatively impacted the marketing industry because companies are seeing a lower audience for their products. I work in a digital marketing company and we’ve had loads of clients calling up to either pause their current campaigns or to fully cancel them. The majority if clients are independent or small sized businesses andContinue reading “Should you start a marketing campaign now or after the COVID-19 pandemic?”
How are brands adapting to the COVID-19 pandemic?
Every single business around the world has been impacted by the pandemic in some sort of way. Whether it is for the good or the bad, they’ve had to adapt to the way that they operate. Furloughing staff is probably the most common form of adapting but there are more ways to change the wayContinue reading “How are brands adapting to the COVID-19 pandemic?”
Why you don’t have to spend big on marketing: a TESLA case study
This case study will look at Tesla and its marketing methods, Founded in 2003, Tesla produced electric cars and energy for consumer use. It found fame when entreprenuer and business magnate, Elon Musk joined the company. Since then, it has grown international fame, mostly down to ideas and creations of Elon Musk but also theContinue reading “Why you don’t have to spend big on marketing: a TESLA case study”
The Power of Social Media
We all know how useful social media is for marketing and connecting to an audience. In fact, digital marketing has out-grown traditonal marketing in terms of spending in recent years, indicating that marketing is a constantly evolving paradigm. This article will explore the pros and cons of social media, particularly for large mainstream companies thatContinue reading “The Power of Social Media”
Fortnite and Marshmello Collaboration
On Saturday 2nd of February, Marshmello (a very well known DJ) hosted his very own concert within Fortnite. In 1993, Rod Stewart held the largest crowd for his concert with around 3.5 million on the famous Copacabana beach. This event hosted by Marshmello attracted around 10 million Fortnite users which surpasses Rod’s record by almostContinue reading “Fortnite and Marshmello Collaboration”
Are video game influencers useful to companies?
Due to the rise of the internet, markets, companies and jobs have arisen and people have benefitted from it. Amazon is probably the biggest example as they are an internet company and have no physical locations apart from warehouses. Video games used to be so simple to play like, Snake or pac-man but now theyContinue reading “Are video game influencers useful to companies?”
Is the ‘snowflake’ world ruining marketing methods?
We know that the world is coming more PC (politically correct) because of us millenials. But how do people’s attitudes affect how companies operate their marketing methods? According to ASA (Advertising Standards Authority), the most complained about advert was KFC’s dancing chicken. People complained that it was offensive to vegetarians, vegans and children. This isContinue reading “Is the ‘snowflake’ world ruining marketing methods?”
Harry Buckley 