I will be taking you through an ongoing SEO campaign that I am running for a Solicitor who has 20 offices across the North East of England. They provide family law, probate, property and business services to a wide range of clients with family law and probate being their main focus for the campaign. ChallengesContinue reading “SEO Client Case Study: A Large Solicitor Firm”
Author Archives: Harry Buckley
Setting Client Expectations: A Case Study
Client expectations for any marketing method are predominantly; astronomic. They expect to see huge returns on their investment. Whilst they should see a decent ROI, their goals and expectations can be too much. Us marketers have expertise and knowledge but not magical powers. Client Expectation Case Study I am writing this article due to aContinue reading “Setting Client Expectations: A Case Study”
Coinbase: An ambitious Superbowl ad
February 13th, 2022 saw Superbowl LVI between the LA Rams and Cincinnati Bengals. Whilst the Superbowl is a sporting event between the 2 best American Football teams of the year, there is plenty of other entertainment on offer. Half-time Show The Superbowl half-time show is a famous event that occurs during the end of theContinue reading “Coinbase: An ambitious Superbowl ad”
SEO Client Case Study: E-Commerce Pet Store
I will discuss the SEO campaign that I led for an e-commerce pet store selling predominantly cat and dog food but with the other usual accessories like beds, toys, harnesses and much more. (due to confidentiality, I will not mention the business name). Challenges We began this SEO campaign on the first day of SeptemberContinue reading “SEO Client Case Study: E-Commerce Pet Store”
Why FAQs are important for your website & SEO
People are constantly asking questions to improve their knowledge. By answering their questions, you are showing to Google that you are a reputable website as you are addressing and answering questions asked by the public. This, therefore, improves your chances of getting ranked higher on the SERPs. The main goal of adding FAQs on theContinue reading “Why FAQs are important for your website & SEO”
What is keyword research and how do I do it?
For those wanting to grow and develop your website, keyword research and implementation is imperative to reaching a larger audience. By having keywords on your website, you are able to rank for more search queries from users since you would be targeting specific keywords that you have researched. Keyword research works for all types ofContinue reading “What is keyword research and how do I do it?”
The pros and cons of SEO marketing for a small business
5 pros of SEO for small businesses Brand awareness By optimising your business with SEO, you will be able to reach out to a larger and more diverse audience. How? Well, by utilising well-researched keywords, you will be able to rank on more SERPs due to the increase in keywords. If you are a localContinue reading “The pros and cons of SEO marketing for a small business”
How to structure blog posts to optimise SEO
Blog posts/content are arguably the most important SEO ranking factor for your website. For the majority of websites, content is what visitors come to see. For example; people visit the BBC for its written content because it is informative. If you run a blog site, people will visit you to learn more about your opinions,Continue reading “How to structure blog posts to optimise SEO”
What are the benefits of using Google Analytics for SEO campaigns?
Google Analytics is an incredibly useful tool that all marketers should use to enhance their campaigns. There are multiple benefits of using Google Analytics for your SEO campaign which I will discuss below. Google Analytics is only a small part of the Google Marketing Platform which was created to provide smarter marketing and better resultsContinue reading “What are the benefits of using Google Analytics for SEO campaigns?”
Starting a new business? 5 reasons why you should create a Google My Business page
What is Google My Business? Google My Business is a tool that businesses use to display themselves on local search results on the search engine. When potential customers search for something on Google like ‘cricket clubs near me’, they are presented with local cricket clubs in the area via Google Maps and on the searchContinue reading “Starting a new business? 5 reasons why you should create a Google My Business page”
Harry Buckley 